Experimenting with the unique traditional motifs and jewellery of 400-odd tribal communities: North East Fashion Fest – Assam

NISHIT DHOLABHAI, The Telegraph, Saturday , January 12 , 2013

New Delhi, Jan. 11: The home ministry appears to have taken a page out of Bhutan’s book of governance as it sponsors a North East Fashion Fest in Guwahati next month with actor Soha Ali Khan as brand ambassador. […]

The fest on February 20-23 in Guwahati will showcase Assam’s silk weaves and the creations of the region’s fashion designers.

“Hi guys, I am excited about it…women in Northeast are fashion conscious like me!” Soha said yesterday.

The department of state tourism, Bodoland Territorial Council and the department of handloom and textiles of the Assam government will be associates in the venture.

In neighbouring Bhutan, the government has married security and culture and created a “ministry of home and cultural affairs”. Bhutan aims to integrate its culture into the country’s development policies, plan and programmes through the ministry.

New Delhi has taken a leaf out of Thimphu’s book, an official conceded, although North Block is not comfortable with too much attention on its involvement. The home ministry is hoping to bring the Northeast’s culture to the rest of India and “mainstream” the region, officials said. […]

The show in Guwahati will be followed by similar events not only in Arunachal Pradesh and Delhi but also in Bangkok and locations across Europe.

A programme, Maa Tujhe Salaam, that featured music directors Shankar, Ehsaan and Loy, had last September saluted the spirit of Assam. That was meant to heal the wounds of the riots in the Bodoland Territorial Council areas. […]

Ngoba, herself a Nyishi tribal, said she is experimenting with the diversity of the 400-odd communities and their unique traditional motifs and jewellery. She has chosen the motifs of the Nyishi, Apatani, Minyong tribes of Arunachal along with Angami, Lotha, Ao and Sema tribes of Nagaland besides other tribal jewellery from across the region.

Source: Fashion fest in Northeast, Bhutan style
Address : http://www.telegraphindia.com/1130112/jsp/nation/story_16433027.jsp#.Ubi12-vW4fn
Date Visited: Wed Jun 12 2013 19:54:43 GMT+0200 (CEST)

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